[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.chequepoint.cz\/na-prednasce\/#Article","mainEntityOfPage":"https:\/\/www.chequepoint.cz\/na-prednasce\/","headline":"Na p\u0159edn\u00e1\u0161ce","name":"Na p\u0159edn\u00e1\u0161ce","description":"\u201eDneska si budeme pov\u00eddat o on-page a off-page technik\u00e1ch optimalizace webov\u00fdch str\u00e1nek. Za\u010dn\u011bme s off-page technikami, kter\u00e9 se prov\u00e1d\u011bj\u00ed mimo klientovy webov\u00e9 str\u00e1nky, jak je patrn\u00e9 z n\u00e1zvu. Jednou z...","datePublished":"2025-04-30","dateModified":"2025-04-30","author":{"@type":"Person","@id":"https:\/\/www.chequepoint.cz\/author\/#Person","name":"","url":"https:\/\/www.chequepoint.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/614460c3109f6ef46730ae87c5e2be623f574940fabcec1214dc0d8d5af688cf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/614460c3109f6ef46730ae87c5e2be623f574940fabcec1214dc0d8d5af688cf?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"chequepoint.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.chequepoint.cz\/na-prednasce\/","wordCount":159,"articleBody":"\u201eDneska si budeme pov\u00eddat o on-page a off-page technik\u00e1ch optimalizace webov\u00fdch str\u00e1nek. Za\u010dn\u011bme s off-page technikami, kter\u00e9 se prov\u00e1d\u011bj\u00ed mimo klientovy webov\u00e9 str\u00e1nky, jak je patrn\u00e9 z n\u00e1zvu. Jednou z takto ozna\u010dovan\u00fdch technik je tzv. linkbuilding, neboli \u010desky budov\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f.\u201c Jste na sv\u00e9 prvn\u00ed hodin\u011b p\u0159edn\u00e1\u0161ky z Internetov\u00e9ho marketingu. Zaujalo v\u00e1s t\u00e9ma a \u0159\u00edk\u00e1te si, \u017ee to jednou zkus\u00edte. O p\u00e1r let pozd\u011bji \u00dasp\u011b\u0161n\u011b jste graduovali na univerzit\u011b a rozj\u00ed\u017ed\u00edte sv\u016fj prvn\u00ed business. Najednou se v\u00e1m vybav\u00ed vzpom\u00ednka na p\u0159edm\u011bt Internetov\u00fd marketing. Ano, to je p\u0159esn\u011b to, co nyn\u00ed pot\u0159ebuji. Ale n\u011bjak se v\u00e1m vykou\u0159ili teoretick\u00e9 pou\u010dky a k praxi jste se ve \u0161kole nedostali? Nevad\u00ed, poj\u010fte si to zopakovat s n\u00e1mi a rovnou prakticky, \u017e\u00e1dn\u00e1 nudn\u00e1 teorie.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Na p\u0159edn\u00e1\u0161ce","item":"https:\/\/www.chequepoint.cz\/na-prednasce\/#breadcrumbitem"}]}]