[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.chequepoint.cz\/jsou-deti-nazoru-ze-nezdrave-jidlo-je-palivem-pro-spickove-atlety\/#Article","mainEntityOfPage":"https:\/\/www.chequepoint.cz\/jsou-deti-nazoru-ze-nezdrave-jidlo-je-palivem-pro-spickove-atlety\/","headline":"Jsou d\u011bti n\u00e1zoru, \u017ee nezdrav\u00e9 j\u00eddlo je palivem pro \u0161pi\u010dkov\u00e9 atlety?","name":"Jsou d\u011bti n\u00e1zoru, \u017ee nezdrav\u00e9 j\u00eddlo je palivem pro \u0161pi\u010dkov\u00e9 atlety?","description":"V\u011bt\u0161ina reklam vys\u00edlan\u00fdch v USA v pr\u016fb\u011bhu sportovn\u00edch p\u0159enos\u016f, kter\u00e9 jsou nej\u010dast\u011bji sledov\u00e1ny div\u00e1ky ve v\u011bku od 2 do 17 let, p\u0159edstavuje, podle v\u00fdzkumu \u010dasopisu Health Pediatrics, nezdrav\u00e9 produkty. Sportovn\u00ed...","datePublished":"2018-02-21","dateModified":"2023-05-01","author":{"@type":"Person","@id":"https:\/\/www.chequepoint.cz\/author\/#Person","name":"","url":"https:\/\/www.chequepoint.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/614460c3109f6ef46730ae87c5e2be623f574940fabcec1214dc0d8d5af688cf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/614460c3109f6ef46730ae87c5e2be623f574940fabcec1214dc0d8d5af688cf?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"chequepoint.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.chequepoint.cz\/wp-content\/uploads\/img_a313489_w2552_t1524298351.jpg","url":"https:\/\/www.chequepoint.cz\/wp-content\/uploads\/img_a313489_w2552_t1524298351.jpg","height":0,"width":0},"url":"https:\/\/www.chequepoint.cz\/jsou-deti-nazoru-ze-nezdrave-jidlo-je-palivem-pro-spickove-atlety\/","about":["M\u00f3da"],"wordCount":389,"articleBody":"V\u011bt\u0161ina reklam vys\u00edlan\u00fdch v USA v pr\u016fb\u011bhu sportovn\u00edch p\u0159enos\u016f, kter\u00e9 jsou nej\u010dast\u011bji sledov\u00e1ny div\u00e1ky ve v\u011bku od 2 do 17 let, p\u0159edstavuje, podle v\u00fdzkumu \u010dasopisu Health Pediatrics, nezdrav\u00e9 produkty. Sportovn\u00ed ud\u00e1losti, jich\u017e se \u00fa\u010dastn\u00ed sportovci, od kter\u00fdch se vy\u017eaduje v\u00fdborn\u00e1 fyzick\u00e1 kondice, doprov\u00e1zen\u00e9 reklamn\u00edmi p\u0159est\u00e1vkami, v nich\u017e se propaguje nezdrav\u00e1 strava, p\u0159im\u011bly vedouc\u00ed v\u011bdeckou pracovnici Marii Braggovou, odbornou asistentku na Kated\u0159e zdrav\u00ed obyvatelstva na New York University School of Medicine, aby se t\u00edmto t\u00e9matem zab\u00fdvala.\u201ePr\u00e1v\u011b pon\u011bkud zvl\u00e1\u0161n\u00ed p\u0159edstava, \u017ee bychom sledovali sportovce v opravdu v\u00fdborn\u00e9 fyzick\u00e9 kondici pod\u00e1vaj\u00edc\u00ed pozoruhodn\u00e9 v\u00fdkony a pot\u00e9 bychom v pr\u016fb\u011bhu komer\u010dn\u00ed pauzy \u0161li zhl\u00e9dnout reklamy na sma\u017een\u00e9 ku\u0159e s hranolky a slazen\u00fdm n\u00e1pojem, n\u00e1s p\u0159ivedla k touze pochopit tyto reklamn\u00ed tendence,\u201c \u0159\u00edk\u00e1 Braggov\u00e1. Ve studii s n\u00e1zvem Sports Sponsorships of Food and Nonalcoholic Beverages v\u00fdzkumn\u00edci ohodnotili kvalitu p\u0159\u00edslu\u0161n\u00fdch potravin a n\u00e1poj\u016f pomoc\u00ed modelu Nutrient Profile Model, co\u017e je syst\u00e9m pou\u017e\u00edvan\u00fd k identifikaci produkt\u016f, kter\u00e9 mohou b\u00fdt inzerov\u00e1ny d\u011btem ve Velk\u00e9 Brit\u00e1nii a Austr\u00e1lii. Studie pou\u017eila \u00fadaje o sledovanosti televizn\u00edch sportovn\u00edch p\u0159enos\u016f z roku 2015.Spole\u010dnost PepsiCo se v roce 2011 dohodla s americkou N\u00e1rodn\u00ed fotbalovou ligou (NFL), \u017ee v r\u00e1mci desetilet\u00e9ho obnoven\u00e9ho sponzoringu zaplat\u00ed ka\u017ed\u00fd rok 90 milion\u016f dolar\u016f, a \u017ee podle studie utratily Coca-Cola a McDonald’s okolo 20 milion\u016f dolar\u016f na financov\u00e1n\u00ed olympijsk\u00fdch her. Reklamy mohou podle Braggov\u00e9 d\u011btem a dosp\u011bl\u00fdm sleduj\u00edc\u00edm sportovn\u00ed p\u0159enosy vys\u00edlat matouc\u00ed sign\u00e1ly. Dal\u0161\u00edm krokem ve v\u00fdzkumu je zjistit, zda d\u011bti jed\u00ed v\u00edce nezdrav\u00fdch produkt\u016f, pokud vid\u00ed, \u017ee jsou prezentov\u00e1ny v reklam\u00e1ch b\u011bhem sportovn\u00edch akc\u00ed.Sportovn\u00ed ligy ji\u017e \u010d\u00e1ste\u010dn\u011b p\u0159iznaly sv\u016fj vliv na n\u00e1vyky d\u011bt\u00ed vytvo\u0159en\u00edm program\u016f, jako Play 60 (NFL), jeho\u017e prost\u0159ednictv\u00edm liga v\u011bnuje v\u00edce ne\u017e 350 milion\u016f dolar\u016f program\u016fm zam\u011b\u0159en\u00fdm na zdrav\u00ed ml\u00e1de\u017ee a zvy\u0161ov\u00e1n\u00ed fyzick\u00e9 kondice. Ostatn\u00ed ligy u\u010dinily tot\u00e9\u017e.                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jsou d\u011bti n\u00e1zoru, \u017ee nezdrav\u00e9 j\u00eddlo je palivem pro \u0161pi\u010dkov\u00e9 atlety?","item":"https:\/\/www.chequepoint.cz\/jsou-deti-nazoru-ze-nezdrave-jidlo-je-palivem-pro-spickove-atlety\/#breadcrumbitem"}]}]